A Proven 3-Step Strategy to Attract Buyers Without Huge Price Cuts

Price cuts aren’t always the best way to attract buyers. Instead, structured seller credits—especially buy-downs—offer a better deal for both buyers and sellers. 1. A Price Cut Reduces Seller Profits and Isn’t the Best Payment Option Let’s start with the common approach: price cuts. The table below shows what happens when a seller reduces their […]

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